Forbes.com and the Daily Mail website suggest that merging print and web versions may not be a media panacea after all.
This article titled “Is integration the one true way?” was written by Peter Preston, for The Observer on Saturday 14th May 2011 23.03 UTC
Steve Forbes, billionaire owner of Forbes magazine, is in London to plug a new European edition and reveals that his website, Forbes.com, has 20 million unique visitors now – and has been profitable since 2003. The secret? Forbes started and ran it separately from the print version, he says: there was no integration, no journalists or managers switching constantly from one medium to the next.