Transmedia narrative is beginning to take storytelling in radical new directions.

This article titled “The web allows stories to be spun in new ways” was written by Robert McCrum, for The Observer on Saturday 7th May 2011 23.05 UTC

The simple truth about the book in the 21st century is that this is a golden age of reading and writing. As Umberto Eco puts it in his latest publication, This is Not the End of the Book (Secker Harvill), “the computer returns us to Gutenberg’s galaxy; from now on, everyone has to read”.

The figures support this. Despite a dire economy, there’s a boom in progress. In 2009, in the US, during the worst recession for 100 years, American readers bought more than 800m new books. Here in the UK, the number of published new titles per annum has risen from 65,000 in 1990 to a staggering 177,000 in 2010, far greater – pro rata – than France, or Germany.

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