Increasing number of players are embracing the social media phenomenon, and the effect is largely positive
As the third decade of football’s digitally driven global boom approaches there are a great many things that look, if not broken beyond repair, then at least in need of a vigorous reconditioning. The breakdown of the relationship between fans and players was one of the tragedies of the atomised modern game. But against all expectations it has been Twitter – the most laconic, celebrity-driven and, for many, gallopingly inane of the social networking media – that has begun to hurl the odd significant grappling hook across the divide.
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