Increasing number of players are embracing the social media phenomenon, and the effect is largely positive

Stephanie Pottinger
  • 4 may 2011

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This article titled “How Twitter is bringing footballers back to the fans” was written by Barney Ronay, for The Observer on Saturday 30th April 2011 23.07 UTC

As the third decade of football’s digitally driven global boom approaches there are a great many things that look, if not broken beyond repair, then at least in need of a vigorous reconditioning. The breakdown of the relationship between fans and players was one of the tragedies of the atomised modern game. But against all expectations it has been Twitter – the most laconic, celebrity-driven and, for many, gallopingly inane of the social networking media – that has begun to hurl the odd significant grappling hook across the divide.

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