Innovation, Speed, And Precision At The Drive-Thru

Innovation, Speed, And Precision At The Drive-Thru

A feature from the inside of a drive-thru restaurant, looking at what they have done to improve the speed and accuracy of orders.

Emma Hutchings
  • 10 may 2011

In a feature in Bloomberg Businessweek – Taco Bell and the Golden Age of Drive-Thru, contributor Karl Taro Greenfeld gets some first-hand experience in a Taco Bell drive-thru and finds that it’s harder than it looks. He examines the smart innovations and procedures present in modern-day drive-thru restaurants that make them more efficient and accurate.

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