Insights Don’t Exist

Insights Don’t Exist
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Farrah Bostic at Pretty Little Head got us wondering if we've 'observed' insights to death.

Paloma M. Vazquez
  • 11 may 2011

A recent post by Farrah Bostic at Pretty Little Head raises a provocative and interesting point – that there are no such things as insights. In reality, it doesn’t appear that Bostic is saying that insights themselves are non-existent in our industry, but rather, what we’ve labeled as ‘insights’ is incorrect.

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