Insights Don’t Exist
Farrah Bostic at Pretty Little Head got us wondering if we've 'observed' insights to death.
A recent post by Farrah Bostic at Pretty Little Head raises a provocative and interesting point – that there are no such things as insights. In reality, it doesn’t appear that Bostic is saying that insights themselves are non-existent in our industry, but rather, what we’ve labeled as ‘insights’ is incorrect.
According to Bostic;
Insight is a capacity to gain accurate and deep understanding of a person or thing. Insight, in other words, is what a good planner or creative – or hell, in a perfect world a good client or account manager – should have.