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Is Dasani’s Eco-Bottle Just Greenwashing From Coca-Cola?

Is Dasani’s Eco-Bottle Just Greenwashing From Coca-Cola?
Design & Architecture

This message on the side of a Coke water is a just a little too proud and misleading.

Piers Fawkes, PSFK
  • 4 may 2011

This message on the side of a Coke water is a just a little too proud and misleading. It celebrates how green the packaging is because of the proportion of plant based material and how it can be recycled.

But when you think about it, can’t all plastic water bottles be recycled? And it still leaves 70% of the Dasani bottle being made of who knows what unpleasantness.

Surely, it’s not something to shout about like this?

+coca-cola
+consumer goods
+Design
+Design Update
+Environmental / Green
+greenwashing
+Sustainability
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