Levi’s Unisex Fragrance [Headlines]

Levi’s Unisex Fragrance [Headlines]

Embedded with wild flower seeds to give old jeans yet another life.

Piers Fawkes, PSFK
  • 3 may 2011

“This is a concept for the 501 unisex scent… The idea is to use recycled 501 buttons from old jeans for the metal of the fragrance bottle. Also the packaging is made with 100% recycled paper and embedded with wild flower seeds to give it yet another life.” Dieline

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