Stores have been grouped into "clusters" assessed by five local criteria – affluence, demographic, competition, region and ethnicity.

Piers Fawkes, PSFK
  • 25 may 2011

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This article titled “M&S goes for tailoring in £600m overhaul” was written by Zoe Wood, for The Guardian on Tuesday 24th May 2011 19.21 UTC

Marks & Spencer is to match the food and clothing ranges in its British shops to the wealth, age and ethnicity of the local area, as part of a £600m overhaul to make its stores “more inspiring” places to shop.

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