MINI’s Recycled Billboards
DraftFCB turned old billboard posters into a new advertising campaign for the car brand.
This inventive billboard campaign called “Minimalism” was created by advertising agency DraftFCB for MINI in Switzerland. Using discarded posters from other brand’s campaigns, they used a stencil to cut out shapes to make up the simplistic MINI car design and the lettering ‘BE MINI.’ They also stripped away the layers of past posters underneath to create a colorful background that looks like a piece of art. This was created to emphasize MINI’s claim that their cars are focused on the essentials rather than the superfluous, and that they only have what they really need. The “Minimalism” campaign involved displaying 20 of these unique billboards all over Switzerland.