Moby Launches New Album Using Soundcloud & Instagram
An inventive, resourceful and disruptive alternative to the currently faulty music distribution model.
Mashable broke the news that musician Moby is launching and streaming his new album Destroyed via a microsite that employs Soundcloud and Instagram. Destroyed is visualized as an album/photo book, featuring photos from Moby's tours (on which he wrote the album). Tracks from the album play upon your arrival at the site, with the full album available for streaming via Soundcloud‘s API. There's also a participatory story-telling angle: a map is ‘pinned' with Moby's photos across various locations, while fans can add their own via Instagram and a #destroyed tag.