Monocolumn: New Drama Looks To Crack The US ‘Spanglish’ Market

Monocolumn: New Drama Looks To Crack The US ‘Spanglish’ Market
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Nothing is more quintessentially “Latin American” than telenovelas: those swoon-inducing, drama-filled, Spanish-language soap operas found everywhere from Patagonia to the Rio Grande.

Monocle
  • 2 may 2011

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

Nothing is more quintessentially “Latin American” than telenovelas: those swoon-inducing, drama-filled, Spanish-language soap operas found everywhere from Patagonia to the Rio Grande (and they’re pretty keen on them in Brazil too). But despite their regional ubiquity, some of the most ardent telenovela fans are actually found north-of-the-border in the US, whose lucrative, 50 million plus Hispanic market is helping to redefine many of the genre’s core components.

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