Nestle Uses Packaging As A Storytelling Device

Nestle Uses Packaging As A Storytelling Device
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JWT Brasil's package design concept for Nestle Alpino invites you to play Peg Solitaire with chocolate (if you don't eat your game pieces first).

Paloma M. Vazquez
  • 23 may 2011

We love clever packaging as a storytelling device, and as an opportunity for a brand to surprise & delight it customers. So we were understandably intriged with a packaging concept developed by JWT Brazil for Nestle’s Alpino chocolate.

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