Nestle Uses Packaging As A Storytelling Device
JWT Brasil's package design concept for Nestle Alpino invites you to play Peg Solitaire with chocolate (if you don't eat your game pieces first).
We love clever packaging as a storytelling device, and as an opportunity for a brand to surprise & delight it customers. So we were understandably intriged with a packaging concept developed by JWT Brazil for Nestle’s Alpino chocolate.
According to the folks at JWT Brasil;
Among Nestlé’s chocolates, the Alpino line is one of the most premium and one of the brand’s preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept “I’m a Chocolover”