Orbit’s Ambient Advertising [Pic]

Orbit’s Ambient Advertising [Pic]
Advertising

In Austria, outdoor billboards were placed in front of snow cannons to emphasize the breath-freshening effect of Orbit Ice Mints.

Catherine Fulton
  • 3 may 2011

To illustrate the concept that Wrigley’s Orbit Ice Mints has a breath-freshening effect, Austrian advertising agency PKP BBDO developed an outdoor installation that placed a giant face in front of an active snow cannon.

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