The brand's new interactive system lets you remotely buy a drink for a friend.

PepsiCo announced the launch of its Social Vending System last week, a digital vending machine with an interactive touchscreen display. The system lets users buy a drink as a gift for a friend and personalize it with a video message. You enter their name and mobile phone number and they receive a text message with a gift code to redeem at their nearest vending machine, where they can also view the video you recorded.

With the slogan “Be Social” and this new system, the Pepsi brand is hoping to engage with consumers and their social networks. Social Vending also allows you to buy a drink for a stranger with a “Random Acts of Refreshment” function.

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