Pitchfork's brilliant storytelling provides an example for brands and others to apply to their own content strategy & creation.

‘Take Cover’ is a series by music blog Pitchfork, in which writers explore the story behind some remarkable, polarizing, or otherwise curious album covers. According to Pitchfork;

Notable record covers help to define artists. With Take Cover, we aim to track down the most striking artwork and get the stories behind them.

With interviews with artists and contributors involved with the artwork selection for albums like Radiohead’s King of Limbs, Toro y Moi’s Underneath the Pine, and Springsteen’s Darkness on the Edge of Town, the series retells the story that music lovers devour – and love to later recount in conversation.

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