The partnership aims to teach children about money with their "For me, for you, for Later" project.

To the bewilderment of many, PNC Bank and its ‘Grow Up Great’ campaign are the new sponsor of popular children’s show Sesame Street. The bailed-out bank that accepted $5 billion of taxpayer money and used some of those funds to carry out an acquisition during the recession has launched a new project designed to support children’s first steps in spending, sharing and saving money.

for me, for you, for later aims to guide children and build an understanding of money, hoping these early childhood education lessons will help them grow up to make good financial decisions in life. A multimedia kit is available from PNC branches, which includes an activity book, a guide for parents, labels for money jars and a Sesame Street DVD. The Sesame Street website also has a number of activities, games and videos for children.

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