PNC Bank Meets Sesame Street

PNC Bank Meets Sesame Street
Gaming & Play

The partnership aims to teach children about money with their "For me, for you, for Later" project.

Emma Hutchings
  • 9 may 2011

To the bewilderment of many, PNC Bank and its ‘Grow Up Great’ campaign are the new sponsor of popular children’s show Sesame Street. The bailed-out bank that accepted $5 billion of taxpayer money and used some of those funds to carry out an acquisition during the recession has launched a new project designed to support children’s first steps in spending, sharing and saving money.

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