Prep World: Tommy Hilfiger’s Pop-Up Beach House

Prep World: Tommy Hilfiger’s Pop-Up Beach House
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The fashion brand sets up a temporary store modeled on a Hamptons beach house in New York City's Meatpacking District.

Emma Hutchings
  • 6 may 2011

Tommy Hilfiger has just set up shop in the middle of the Meatpacking District of New York. The 800-square-foot pop-up store ties in with the brand’s summer collection “Prep World” and is modeled on a Hamptons beach house, with a picnic table, patches of grass and a dog house outside. Inside there will be a range of 60 items on sale for men and women that celebrates Hilfiger’s preppy classics and fashion editors will be hosting daily workshops on “prep” styling.

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