Why The Future Of Work Is Play [Video]
Aaron Dignan, the CEO of Undercurrent and author of 'Game Frame' talks about how to make life more interesting and engaging through the use of game mechanics at the 2011 PSFK Conference in NYC.
Aaron Dignan, CEO of Undercurrent and author of ‘Game Frame’ talks about how to make life more interesting and engaging through the use of game mechanics.
In the fascinating talk, Dignan explains:
- Why the future of work is play
- How we’re bored in places that matter—school, work etc. and how we should fix this
- It comes down to motivation and achievement
- Play is nature’s learning engine
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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