Hear ad man turned filmmaker Erik Proulx talk about the inspirations behind his new project Lemonade Detroit that explores how the city is reinventing itself.

Last year, ad man turned filmmaker Erik Proulx spoke at the PSFK conference about Lemonade, a documentary about how some people in the advertising industry chose to turn their lives around after they had been laid off from their jobs.

This year, he made a welcomed surprise appearance at the PSFK Conference NYC 2011 to share his new project, Lemonade Detroit that shows how the city has reinvented itself.

Lemonade Detroit

Lemonade

Erik Proulx

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