From Moleskine To Marketplace: The Airbnb Story [Video]
Joe Gebbia, the co-founder of Airbnb talks to the PSFK CONFERENCE audience about the creative process behind the company and the power of even the most casually jotted-down ideas.
Airbnb, the website where people can list or book any space from a couch to a castle for an overnight stay, is an idea that began in a Moleskine notebook. In this video from the PSFK NYC Conference, co-founder Joe Gebbia, talks about how he started by renting out an air mattress in his San Francisco apartment to renting a variety of spaces in over 182 countries around the world.
In this video, Joe explains:How casually-jotted down ideas in their Moleskine notebooks have provided most of the company’s structure and creative solutions The personal experiences of participating in the Airbnb marketplace that aided in troubleshooting and developing the business Why timing when launching a new community or facet to an already existing business is important How to harness seemingly unrelated ideas in order to reinvigorate a business stuck in the ‘trough of sorrow’