We asked "Transmedia Storytelling: What Is It?” and held our PSFK Salon Los Angeles at Soho House to find some answers.

We asked “Transmedia Storytelling: What Is It?” and held our PSFK Salon Los Angeles at Soho House to find some answers. Carmella Stoddard of Talk TECH Communications attended and was kind enough to share her notes with us. The following is a summary of her findings:

Innovators in the field discussed the topic of Transmedia Storytelling, with the goal of exploring how entertainers and content creators are crafting richer experiences for their audiences by weaving narratives across mediums. As the speakers shared their own tales of online and offline adventures, we gained a better understanding of how new platforms for sharing, entertaining, and fundraising are changing the entertainment landscape.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in