Reebok Launch Classic Lite Collection With Light Painting Show [Video]

Reebok Launch Classic Lite Collection With Light Painting Show [Video]
Retail

Three artists collaborated and displayed off their unique work in downtown Miami as part of the brand's We R Classic project.

Emma Hutchings
  • 5 may 2011

Light painting is a transformation of traditional street art that uses urban spaces as a background and creates art with different lighting techniques and time exposure camera recording. Reebok’s hub of creativity and collaboration We R Classic launched last month, providing artists with a platform for inspiration and ideas. Three light painters appeared in the first issue of the online magazine, celebrating the launch of Reebok’s Classic Lite Collection and providing a unique performance in downtown Miami.

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