Remixing Social Memory With The Internet Of Things
Memories become metadata at Manchester's FutureEverything Festival.
We recently witnessed how Oxfam tapped into celebrity contagion to enhance the bargain hunting experience. At Future Everything Festival in Manchester they will continue their collaboration with Tales Of Things and remix social memory and bargain – basement bazaar browsing by connecting customers in their Manchester stores through the Internet of things.
Using TOTem tags the ‘Remember Me and Remember Us’ installation will enable shoppers in the Oxfam Emporium shop to associate an AudioBoo or Youtube mediated memory with an item and then have that story randomly associated with a different purchased item at the Oxfam Originals store down the street.
Creating a telematic experience where stories shuffle between items is quite befitting the charity store setting where each item therein doubtless has many a tale to tell and it brings a totally new level of sharing to the charity shop experience. The venture also illustrates ways in which linking products to customers could greatly enhance customer engagement.
FutureEverything 2011 takes place from 11th May to 14th May.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.