Memories become metadata at Manchester's FutureEverything Festival.

We recently witnessed how Oxfam tapped into celebrity contagion to enhance the bargain hunting experience. At Future Everything Festival in Manchester they will continue their collaboration with Tales Of Things and remix social memory and bargain – basement bazaar browsing by connecting customers in their Manchester stores through the Internet of things.

Using TOTem tags the ‘Remember Me and Remember Us’ installation will enable shoppers in the Oxfam Emporium shop to associate an AudioBoo or Youtube mediated memory with an item and then have that story randomly associated with a different purchased item at the Oxfam Originals store down the street.

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