‘Share A Coke’ Campaign With Names On Coca-Cola Bottles And Cans Debuts In The UK
The drinks brand is now offering consumers in the UK customized product packaging.
Coca-Cola is replacing its traditional branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it, which you can hear on the Facebook page.
For those with a more unusual name, there will be an opportunity for shoppers to create a custom can of Coke with their name on it at various Westfield Shopping Centres over the next few months. A Coke spokesperson said: