The campaign by Goodby Silverstein & Partners celebrates the growing importance of what people are doing with their mobile devices.

Sprint recently invited  audiences to rename a band deserving of a better name – ‘Yerkish’. Names for the band were submitted online, or on YouTube’s homepage during a one-day take-over this past Friday, April 29th. The band is currently reviewing all submissions, and will be announcing the selected name on May 11th at sprint.com/alltogethernow.

‘Rename the band’ – developed by Goodby Silverstein & Partners – is one element of Sprint’s ‘All. Together. Now’ campaign, which ‘celebrates the growing importance of what people are doing with their mobile devices – talking, texting, emailing, posting videos, tweeting and updating their Facebook pages.’ The campaign is meant to encourage social interaction via mobile phone.

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