Sprint Highlights Mobile Culture With ‘Let’s Rename This Band’

Sprint Highlights Mobile Culture With ‘Let’s Rename This Band’

The campaign by Goodby Silverstein & Partners celebrates the growing importance of what people are doing with their mobile devices.

Paloma M. Vazquez
  • 2 may 2011

Sprint recently invited  audiences to rename a band deserving of a better name – ‘Yerkish’. Names for the band were submitted online, or on YouTube’s homepage during a one-day take-over this past Friday, April 29th. The band is currently reviewing all submissions, and will be announcing the selected name on May 11th at sprint.com/alltogethernow.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.