Starwood's new partnership with Foursquare places a firm focus on customer loyalty.

Starwood Hotels – which includes W Hotels, Sheraton, Westin, St Regis and Four Points – has begun a partnership with Foursquare that will allow members to earn rewards based on a check-in points based system. Members who connect their SGP accounts with Foursquare and who check in to participating hotels will earn 250 Starpoints points whenever they confirm a reservation. Awards include a Free Resort Night that will be hidden daily at random hotels. Each check-in will also enter participants into a chance to win from several getaway packages from now until May 31st.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in