Starwood's new partnership with Foursquare places a firm focus on customer loyalty.

Starwood Hotels – which includes W Hotels, Sheraton, Westin, St Regis and Four Points – has begun a partnership with Foursquare that will allow members to earn rewards based on a check-in points based system. Members who connect their SGP accounts with Foursquare and who check in to participating hotels will earn 250 Starpoints points whenever they confirm a reservation. Awards include a Free Resort Night that will be hidden daily at random hotels. Each check-in will also enter participants into a chance to win from several getaway packages from now until May 31st.

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