The Dodge Charger’s Winning Product Placement In ‘Fast Five’

The Dodge Charger’s Winning Product Placement In ‘Fast Five’

The company's successful product placement and marketing tie-ins should convert to a rise in sales.

Emma Hutchings
  • 3 may 2011

The prominent role played by the Dodge Charger in the Fast Five movie is the ‘product placement of the year’ according to brandchannel. The car is the star of the film, featuring in numerous chase and race scenes, and this should pay off for the company, with audiences’ new car purchase subtly influenced by impressive and enticing motoring on the big screen.

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