technology

Startups cite tablets and democratisation respectively as AR looks for a wider audience.

Dan Gould
  • 18 may 2011


Powered by Guardian.co.uk
This article titled “Metaio and Layar pinpoint next steps for augmented reality” was written by Stuart Dredge, for guardian.co.uk on Tuesday 17th May 2011 16.00 UTC

Until now, mobile augmented reality has been all about smartphones, with the creation of AR content restricted to developers with specific skills. Announcements today from startups Metaio and Layar show how both companies are keen to move beyond this.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.