Startups cite tablets and democratisation respectively as AR looks for a wider audience.

This article titled “Metaio and Layar pinpoint next steps for augmented reality” was written by Stuart Dredge, for guardian.co.uk on Tuesday 17th May 2011 16.00 UTC

Until now, mobile augmented reality has been all about smartphones, with the creation of AR content restricted to developers with specific skills. Announcements today from startups Metaio and Layar show how both companies are keen to move beyond this.

Metaio thinks that tablets will become increasingly important devices for AR, describing them as “the perfect enabler for augmented reality” as it published a video showcasing its Junaio AR technology running on slate devices.

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