The Housing Industry Needs Branding [Headlines]

The Housing Industry Needs Branding [Headlines]
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Urban Splash founder Tom Bloxham argues that the housing sector needs to embrace the idea of branding.

Dan Gould
  • 11 may 2011

Urban Splash founder Tom Bloxham argues that the housing sector needs to embrace the idea of branding. The Guardian reports:

Brands are of increasing importance in almost every part of our lives, except perhaps housing. Why is this? When I was a kid I bought all my clothes from independent local unbranded retailers. Today the high streets are dominated by multi-national brands, whether it’s Marks & Spencers, Prada, Gucci or Primark.

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