In Brief

The world's love of video games has much to do with our intrinsic desires and motives.

This article titled “The seduction secrets of video game designers” was written by Keith Stuart, for The Observer on Saturday 14th May 2011 23.05 UTC

Video games, we have been led to believe, are about wasting time. It is a misunderstanding that players and game makers have railed against for 40 years. While movies and television are endlessly analysed and debated in the mainstream media, games are characterised as troubling, irresponsible or banal, the fatuous byproducts of the digital revolution.

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