Brian Cox is brilliant for science popularity, but TV is not the only means to communicate science. James Grime explains how small videos are making a big difference to the reach of science.

This article titled “How YouTube is popularising science” was written by James Grime, for on Tuesday 17th May 2011 11.30 UTC

I have been recognised four times now. Four times! I knew you would be impressed. And what has brought me such notoriety? Is it my fancy suits, my outrageous tabloid lifestyle, or is it my world famous impression of a teapot? No. I make videos about maths on YouTube.

I am one of a growing number of science communicators on YouTube, and I know many readers could be doing the same. If there is a subject you’re passionate about, whatever it is, I want to invite you to join us. In the meantime, here is a favourite video of mine about a surprising mathematical game called non-transitive dice.

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