This Is Your Brain On Cocktails: Brainwaves Afford Novel Means For Brand Engagement

This Is Your Brain On Cocktails: Brainwaves Afford Novel Means For Brand Engagement
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FutureEverything Festival showcases Absolut's Flavour Collider, a stunning incorporation of brain technologies and art.

Stephen Fortune
  • 4 may 2011

We’re accustomed to seeing EEG technology provide novel ways to filter aesthetic tastes, whether that be in art galleries or through tag-cloud navigation devices.

A new interactive EEG installation at Manchester’s FutureEverything Festival 2011 will see taste transformed into one-off artworks.

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