This Is Your Brain On Cocktails: Brainwaves Afford Novel Means For Brand Engagement
FutureEverything Festival showcases Absolut's Flavour Collider, a stunning incorporation of brain technologies and art.
We’re accustomed to seeing EEG technology provide novel ways to filter aesthetic tastes, whether that be in art galleries or through tag-cloud navigation devices.
A new interactive EEG installation at Manchester’s FutureEverything Festival 2011 will see taste transformed into one-off artworks.
Multimedia artist Marcos Lutyens is working alongside Absolut Vodka to bring cocktail drinkers a visual representation of how their brain is enjoying their drink.
Lutyens has a long standing interest in the multisensory phenomena of synaesthesia and worked closely with a team of crack coders to create the Flavour Collider, which uses a Neurosky Mindwave headset to “allow signals from our brain to create self-generative art.”