PSFK talks to Empire Avenue's CEO Duleepa Wijayawardhana for insights on the intersection of gaming and social media.

One can only expect the intersection of gaming and social media to become further entwined. Empire Avenue is a stock exchange platform where you can literally buy and sell shares in your ever-expanding network and be rewarded for your strategic thinking and tactful maneuvers.

PSFK talked with their CEO Duleepa Wijayawardhana to talk about the commodification of one’s network and the gaming mechanics driving their platform.

How did the idea for Empire Avenue come about? What motivations/challenges inspired its creation?

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