PSFK talks to Empire Avenue's CEO Duleepa Wijayawardhana for insights on the intersection of gaming and social media.

One can only expect the intersection of gaming and social media to become further entwined. Empire Avenue is a stock exchange platform where you can literally buy and sell shares in your ever-expanding network and be rewarded for your strategic thinking and tactful maneuvers.

PSFK talked with their CEO Duleepa Wijayawardhana to talk about the commodification of one's network and the gaming mechanics driving their platform.

How did the idea for Empire Avenue come about? What motivations/challenges inspired its creation?

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in