Thoughts on the different types of stories told in New York City versus Los Angeles and the television as a story bridge.

A few weeks ago in Los Angeles at Soho House West Hollywood, we held a PSFK SALON on the subject of Transmedia Storytelling. It was an interesting subject to choose because, even though we had heard a lot about the theme, we didn't know too much. We had four great speakers talk (J.C. Christofilis from DILEMMA, Kristen Olson of Cimarron Group, producer Ben Rock, Gunther Sonnenfeld of RAPP) and Scott Walker moderated a great Q&A session with the speakers and audience at the end. I learned a lot but I came away with an observation and a prediction that might help us understand how stories told across mediums will evolve. This thinking is done without a thorough read of existing transmedia theory – it's based more on tech and content trends that we monitor everyday:

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