Turning Sustainable Sourcing Into A Story Worth Hearing

Turning Sustainable Sourcing Into A Story Worth Hearing
technology

In a world where consumers are increasingly concerned with sustainability, questions about the origin of products are gradually becoming a part of the purchase decision.

Parneet Gosal
  • 5 may 2011


In a world where consumers are increasingly concerned with sustainability, questions about the origin of products are gradually becoming a part of the purchase decision. Mature consumer markets are undergoing a quiet revolution where buyers are interested in product stories and are beginning to demonstrate a preference for responsible products. Do you carry a recycleable bag for groceries? Use green detergent or recently changed a flight connection to minimize your carbon foorprint? If you find yourself nodding to any or all of these examples, you are part of this revolution and The IOU Project is betting that you will extend this consciousness to what you wear.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.