Virgin America On Why It Socialized SFO
Virgin America speaks to PSFK on how it overlaid social media elements like Facebook and Foursquare to reinvent its airport experience in San Francisco.
Virgin America recently overlaid social media elements to reinvent its airport experience in San Francisco. Travelers on the US airline are able to integrate their flight experience with Facebook and Foursquare. PSFK asked Social Media & Communications Manager Jill Fletcher if she could explain the developments:
What is it about check-ins at the airport that Virgin America wanted to elevate?
As the only airline based in Silicon Valley and the first to offer fleetwide WiFi and plugs near every seat, we’ve built a loyal following of very tech-savvy guests who are oftentimes drawn to mobile and social activities so we saw this as a fun way to get them engaged with our brand and to explore our new terminal at SFO.