Why Online News Revenue Will Always Lag Behind Print [Infographic]
An infographic by Scout Analytics suggests that online news revenue will never equate to that of traditional newspapers.
click image to enlarge
An infographic by Scout Analytics suggests that online news revenue will never equate to that of traditional newspapers. The reason? People turn to papers for more than just news. They clip coupons, enjoy the classifieds, and plan their schedules around TV listings and weather. Most importantly to advertisers, newspapers reach 50-60% of people in the metro area, for an average of 20-30 minutes per day, making it an attractive medium for investment.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results