"The paradox of the dynamic Android smartphone market is that Google faces software and hardware problems Apple does not."

The guardian reports:

One of Apple‘s great advantages in the phone and tablet markets is the lack of choices it provides to customers. This may sound counterintuitive in our consumerist culture. But the Android mobile ecosystem, which is growing like crazy, has been, in some sense, burdened by its diversity.

Google, which owns Android and makes it available to device makers, is addressing one of the more serious issues in its part of the market: different devices of the mobile device operating system run different versions of the software. The tech world calls this “fragmentation”. But even as Google is working to make the software part of the ecosystem less fragmented, buyers of Android devices are facing a similar issue with the hardware – and there’s little or nothing Google can do to solve this problem.

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