YouTube Launches Weekly Top 100 Music Videos List
YouTube quietly introduced a new feature that charts the most popular music videos on the site.
YouTube launched a new feature last week that lists the top 100 most popular music videos. The chart is calculated weekly, with official music videos, user-uploaded videos and “viral debuts” all in with a chance of getting onto it if they receive a large amount of traffic. The YouTube 100 claims to provide a “holistic view of song popularity.” Adrian Covert, of Gizmodo, believes it will have a big impact:
YouTube 100 returns us to an era when finding and watching music videos isn't an arbitrary, single-serve experience. It makes watching vids less about personal discovery and more about the shared experience. And it's as populist as the MTV of yore: our clicks determine what hits the top of the list. It will make music videos relevant again, which they haven't been for quite some time.