In this new commercial, Apple claims the iPad is changing the way we do everything.

On Friday, Apple debuted a new ad for the iPad 2 featuring that familiar piano music and the voice of Peter Coyote. The 30-second commercial called “Now” shows the many possibilities at our fingertips and highlights the versatile apps the iPad has to offer. It switches to different scenes showing someone reading the Wall Street Journal, watching The King’s Speech, chatting via FaceTime, using iBooks and more, corresponding to the narration:

Now, we can watch a newspaper, listen to a magazine, curl up with a movie, and see a phone call. Now, we can take a class from anywhere, hold an entire bookstore, and touch the stars. Because now, there’s this.

This content is available for Basic Members.
Already a member, log in