New TV ad campaign for the brand focuses on the things that bring people together.

A new advertising campaign for Bacardi features a TV commercial called “Inventions,” which shows how various events in life bring people together. Inventions over the years like fire and the wheel have encouraged people to get together, and Bacardi finish by claiming their rum is the perfect excuse for a gathering. The campaign was developed by creative ad agency RKCR Y&R London and shot by director Johnny Green via Gorgeous, London.

Bacardi

[via The Inspiration Room]

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