Two online spots from the new creative agency mock pretentious fashion commercials.

The new San Francisco-based creative agency Camp + King has launched a campaign for its client Old Navy. Two online spots, directed by Epoch Films' Greg Bell, make fun of other fashion ads by spoofing those pretentious commercials featuring beautiful models or corporate tough guys in strange situations wearing clothes nobody wears in real life.

At the end, the viewer is told “Dress like a guy. Not that guy” and directed to dresslikeaguy.com which leads to a tab on Old Navy's Facebook page. The “Supar Tool” and “Corporado” spots can be viewed below:

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