Conscious Consumption: The Package-Free Grocery Store
In.gredients, the first store of its kind in the U.S., is set to open this fall in Austin, Texas.
As the home and birthplace of Whole Foods Market, Austin is known for its local approach to sustainable eating. Now it looks like the Texas capital is set to make yet another mark on the national grocery store landscape. In.gredients will be the first “package-free” supermarket in the United States. Much like London’s Unpackaged, In.gredients will be an exercise in the “sustainable micro-grocer business model.”
Focusing on the concept of “pre-cycling,” the store will encourage shoppers to bring their own containers from home, filling them up with and purchasing only the amounts of food that they need. With its zero-waste philosophy, the market will also provide compostable containers for those shoppers who are less enthusiastic about toting their own.