Construction Equipment Playground Opens In Las Vegas
Dig This provides guests a unique experience of piloting million dollar heavy-duty earth moving equipment.
While in the process digging the foundation with a rented excavator for his new home in Colorado, Ed Mumm had fun using the piece of equipment and got inspired to start a business based off the experience. His idea was to start a theme park where average people could get the chance to pilot heavy duty earth moving equipment, in essentially an adult sized sandbox. Munn launched a pilot version of his park called “Dig This” three years ago in his home town of Steamboat Springs on a ten acre site. He spent the time building up a training program and refining the visitor experience. Even with the somewhat remote nature of the Colorado location, the business became a success and Munn decided it was time to take it to a bigger market. The second Dig This location recently opened off the Las Vegas strip and gives guests the opportunity to test either a Caterpillar excavator or bulldozer.
Packages are available that include a 30 minute operation and safety briefing followed by two hours of digging and maneuverability challenges. Anyone 14 years or older can participate. The company is anticipating nearly 5,500 visitors this year with an annual revenue of over 2 million dollars. Munn is already considering expanding the franchise to locations such as Atlanta, New York, Tokyo and Australia.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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