menu

Construction Equipment Playground Opens In Las Vegas

Construction Equipment Playground Opens In Las Vegas
Cities

Dig This provides guests a unique experience of piloting million dollar heavy-duty earth moving equipment.

Dave Pinter, PSFK
  • 16 june 2011

While in the process digging the foundation with a rented excavator for his new home in Colorado, Ed Mumm had fun using the piece of equipment and got inspired to start a business based off the experience. His idea was to start a theme park where average people could get the chance to pilot heavy duty earth moving equipment, in essentially an adult sized sandbox. Munn launched a pilot version of his park called “Dig This” three years ago in his home town of Steamboat Springs on a ten acre site. He spent the time building up a training program and refining the visitor experience. Even with the somewhat remote nature of the Colorado location, the business became a success and Munn decided it was time to take it to a bigger market. The second Dig This location recently opened off the Las Vegas strip and gives guests the opportunity to test either a Caterpillar excavator or bulldozer.

Packages are available that include a 30 minute operation and safety briefing followed by two hours of digging and maneuverability challenges. Anyone 14 years or older can participate. The company is anticipating nearly 5,500 visitors this year with an annual revenue of over 2 million dollars. Munn is already considering expanding the franchise to locations such as Atlanta, New York, Tokyo and Australia.

[via Jalopnik]

+Asia
+cities
+Entertainment
+home
+japan
+Las Vegas
+USA
+Work & Business

More in Entertainment

Entertainment

Spotify Now Lets Musicians Get Real-Time Data From Fans

Spotify for Artists leverages real-time data with demographic information to help musicians understand their audience

16 October 2017
Entertainment

How Blockchain Is Changing Concert Ticket Sales

Aventus allows more fans to purchase tickets securely for events they want to attend, without huge price increases

12 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.