David Armano, executive vice president for Global Innovation & Integration at Edelman Digital, offers his insights on the power of influence within the social media landscape.

David Armano, executive vice president for Global Innovation & Integration at Edelman Digital, offers his insights on the power of  influence within the social media landscape and how to harness it along with influencers. From Edelman Digital:

The biggest challenge with influence and influencers is they’re moving targets. While there are some people who are clearly influencers due to their stature or following, the influence landscape is fluid – influencers come and go, they emerge out of nowhere and then disappear just as quickly. This makes identifying and engaging with influencers a constant challenge and struggle.

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