The concluding part of our interview with the president of EA Games. What does EA think of Modern Warfare?
This article titled “Frank Gibeau interview, part two: ‘We’re going after Activision. We’re leaving nothing behind'” was written by Keith Stuart, for guardian.co.uk on Tuesday 14th June 2011 11.14 UTC
On Monday EA Games president Frank Gibeau talked to us about the strategic direction of the company, as well as its disagreement with Activision over charging for social connectivity.
In today’s concluding section, he covers transmedia entertainment, the need for original games and the rise of digital. There’s also more on the company’s offensive against the Modern Warfare machine …