ERTexting: Minimizing Emergency Room Wait Times
A new mobile service seeks to streamline the legendary delays in emergency rooms by directing traffic to hospitals that are less crowded.
A new texting service seeks to deliver medical assistance to emergency victims faster by listing expected wait times in local hospitals. Those requiring emergency assistance simply text their Zip-code to 4ER411 to access location and service-time information for the urgent care facilities of hospitals nearby.
Some sources claim the service is a ploy to attract traffic to emergency rooms, but the gimmick has proved to boost customer satisfaction and ‘load-balancing.’ Currently the service is available to residents in Connecticut, Florida, Kansas, Maine, Massachusetts and New Jersey.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor