Social network says it will give senior clients input into marketing strategy after criticism of its approach to ad sales.

This article titled “Facebook: we need to build better links with advertisers” was written by Mark Sweney, for guardian.co.uk on Wednesday 22nd June 2011 18.23 UTC

Facebook has admitted that it needs to do a better job to prove to advertisers why they should be spending more than bn (£1.86bn) on digital campaigns on its site per year.

The social networking giant, which is approaching 700 million users worldwide and is reported to be planning a flotation early next year that could value it at up to 0bn, is launching a client council, including senior Interpublic Group (IPG) and Coca-Cola executives, who will attend confidential meetings to help build better relationships with advertisers.

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