Advertising

Social network says it will give senior clients input into marketing strategy after criticism of its approach to ad sales.

Piers Fawkes, PSFK
  • 22 june 2011

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This article titled “Facebook: we need to build better links with advertisers” was written by Mark Sweney, for guardian.co.uk on Wednesday 22nd June 2011 18.23 UTC

Facebook has admitted that it needs to do a better job to prove to advertisers why they should be spending more than bn (£1.86bn) on digital campaigns on its site per year.

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