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Fashion Ad Campaign Uses The Amazon Model Of Recommendations

Fashion Ad Campaign Uses The Amazon Model Of Recommendations
Advertising

A clever campaign by Y&R Dubai connects fashion to objects.

Plus Aziz
  • 29 june 2011

 

 

Young and Rubicam Dubai created the Accessories Required campaign for Harvey Nichols, an online luxury retailer, which they recently landed them a Gold at Cannes Lions. The agency’s Managing Director, Nadine Ghossoub, led her team The creative work plays off product recommendations in a clever way, announcing the launch of a Autumn/Winter Collection and connecting each item with a visual metaphor or sensation it stirs up.

Young & Rubicam Dubai

Harvey Nichols

[via Trendland]

+advertising
+amazon
+cannes lions
+Dubai
+Fashion
+fashion / apparel
+harvey nichols
+Luxury
+retail
+technology
+work
+Y&R
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