Ford’s Active Park Assist Is So Simple A Dog Could Use It [Video]

Ford’s Active Park Assist Is So Simple A Dog Could Use It [Video]

New commercial shows off the Ford C-Max's clever parking feature with 'homemade' family video of talented dogs.

Emma Hutchings
  • 21 june 2011

This 2-minute web video by Ogilvy & Mather Paris is being hosted on the Ford of France YouTube channel. Designed to advertise Ford’s innovative Active Park Assist feature, the video shows children putting on their own show in the backyard, with dogs taking part in a synchronized stunt. Directed by James Frost through Zoo Film production, the commercial is made to look like a homemade family video. The grand finale is a dog jumping into the front seat of the family’s new Ford C-Max, pushing a button, and the car parking itself in front of the banner. Natalie Heckel, Executive Director of Client Service for Ogilvy & Mather Paris, said:

We wanted to communicate the magic of the Ford brand and its technological USP in the style of what our target loves to watch the most on YouTube: homemade videos featuring the family and starring none-other-than the beloved family pet.

Ogilvy & Mather

[via Creativity Online]

+fitness / sport
+Ogilvy & Mather

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